INTRODUCTION: Health promoting health care (HPHC) aims to advance health gains and ensure equal access to health promotion for everyone. The World Health Organization (WHO) has an objective to ensure that HPHC services become an integral part of universal health coverage (UHC). Policy and decision makers need to know about incentives to strengthen health promotion within different health care settings. However, creating suitable and effective incentives is a challenge since no incentive model is appropriate for every context. Hence, the objective is to compile an evidence synthesis report on incentives for doing HPHC in hospitals and other health care settings. *** PURPOSE/METHODS: With the purpose to serve as a technical background paper for policy makers and health professionals we combine literature review with consultation of experts from various fields (focus groups/workshops). We apply a stepwise approach consisting of three phases with I) literature review, II) expert consultation III) synthesis/reflection. *** RESULTS:
The study will be carried out sequentially (start end of year 2021, finish early year 2023). Based on the literature review, a list of models of incentives is produced and categorized into financial/non-financial, direct/non-direct. Further, the most promising options for incentivizing health organizations to implement health promotion with examples of good practice are presented. *** CONCLUSIONS: We anticipate that the results will spark insightful discussions and work as a technical background document for the future work and follow-up activities on HPHC.