This chapter looks at (re-)constructing clients’ knowledge in coaching which represents an endemic interactive feature of this helping profession that aims to solve clients’ business-related concerns by developing concrete solutions to their problems. The professional norm of enabling help for self-help locates all relevant information in the clients’ territory of knowledge. A dilemma may arise for
professionals when clients dis-align in the construction of a solution, given that concrete plans of actions are required but should be developed co-actively based
on the clients’ own knowledge. The chapter tackles the interactive consequences of such dis-aligning forms in one coaching session between a coach in Training and his client. Data excerpts, analyzed with the help of (applied) conversation analysis, illustrate the coach’s strategies when struggling with this professional
dilemma and the client’s strategies to resist the professional’s attempts to non-directively keep her on track.