The Austrian health reform of 2013 aims to strengthen primary health care. In 2014, a new primary care concept was adopted which outlined the content of the law endorsed in 2017 that defines inter- and multi-disciplinary primary health care units (PCUs) as a new organisational structure. For the first time, health promotion, prevention and health literacy are defined as tasks of these PCUs. Until now, health promotion in primary care focused on individual risk prevention instead of developing resources at the individual and community level. A  project to systematically implement health promotion, disease
prevention and health literacy into these new PCUs was initiated. Given the lack of a tradition in health promotion in Austrian health care, a clear vision of the intended reorientation of primary health care is needed, accompanied by measures to build capacity for health professionals, framework conditions for appropriate health promotion structures and processes, and implementation guidelines. The concepts and experiences of the network of health-promoting hospitals and health-literate organisations provide valuable information in this respect.